Westminster City Council appoints Oxford Street director

Oxford Street with London College of Fashion (left) looking east to Oxford Circus (Pre-Covid 19)

Westminster City Council has appointed Elad Eisenstein as its new Oxford Street Programme Director, a key appointment to the team that is working with local groups and partners to develop ideas and deliver on the Council's promised investment in this key district within the West End.

Trained as an architect and urban designer, Elad is a cities and regeneration expert with two decades of experience specialising in leading, designing and delivering complex and large-scale urban projects including Stratford City's International Quarter and Tottenham Regeneration in London, NOMA in Manchester, Sydney's Central Railway Corridor (C2E) and Circular Quay, Zuidas in Amsterdam and the Singapore Sports Hub. He is due to take up his new post in Westminster in October 2020.

Westminster City Council says it is totally committed to supporting and enhancing Oxfrod Street and the surrounding neighbourhoods and has previously set aside £150m of capital funding to kickstart the project. Since the start of the pandemic,engagpement with local residents, businesses and partners has been ongoing to understand the longer term impacts of Covid on central London's economy in order to develop appropriate plans and initiatives that will ensure it will be fit for the future.

Elad said:

'The unprecendented impacts of the pandemic are challenging us to redefine the way in which we live, work, move around and play in our cities. As one of the world's leading global destinations as well as being the beating heart of London's West End, Oxford Street District has all the ingredients to spearhead a wider sustainable recovery of central London and successfully drive forward short, medium and long term plans that will be vital to local communities, businesses and international markets.'